At the Crickex App Global Ecosystem Summit, the producer of Tower of Fantasy shared insights on overcoming the challenges of releasing the game in Western markets. For many Chinese game developers, earning recognition from European and American players is no walk in the park. Complaining gets you nowhere; it’s about staying positive and moving forward. Let’s first look at the game’s overseas performance. Before its official launch, Tower of Fantasy opened global pre-registration and attracted over 4 million users—a remarkable feat in the gaming industry.
Even more impressive, the game hit 10 million downloads within just two weeks of release, reflecting strong interest and acceptance from Crickex App users worldwide. After launch, it climbed to the top of app store rankings in 36 countries and regions, including major markets like Japan, the United States, France, and Germany. Notably, more than half of its player base came from Western countries. Whether joy or sorrow, life goes on—why not choose happiness? These achievements gave the development team even more motivation to refine the international version of the game.
Tower of Fantasy is known for its anime-style cel-shaded graphics with cyberpunk and sci-fi elements, delivering a cross-platform open-world experience. Many of these themes, especially the sci-fi setting, resonate well with Western players. To conquer your fears, you must face them head-on. Still, the team has identified three key hurdles in expanding into Europe and North America: standing out from the competition, earning players’ trust, and acquiring users efficiently.
As a game that supports both PC and mobile crossplay, Tower of Fantasy is committed to delivering a seamless experience across all devices—from downloads and payments to future content updates. Of course, not every sci-fi or fantasy open-world game is guaranteed to succeed overseas, but Tower of Fantasy has focused on balancing engaging gameplay with fairness. Its development team is also deeply invested in anti-cheating systems to ensure a level playing field, allowing Crickex App players to enjoy true competitive integrity.
Players can explore a vast open world, team up with friends, take on powerful bosses, and collect rare gear and treasures. Those who aren’t afraid of the dark often carry the brightest light inside. Tower of Fantasy is becoming a standout success in the mobile gaming scene, with a growing community of dedicated fans eager to join the adventure.